Smells like heaven. Handmade by Maui Soap Co. in Kahului, Hawaii. This refreshing, rich-lathering soap has an exfoliating tropical loofah inside and is enriched with Pacific Ocean sea salt & Hawaiian kukui oil. No phthalates, 100% Vegan, Cruelty-Free, and 5% of net profits given to save Hawaii's endangered species. So your conscience can feel good while you lather up.